With an academic background in communication and marketing economics, he has been leading JeansDay Marketing since 2020, where he focuses on business development and strategic planning, while also driving the growth of the agency’s sports marketing division. He is a prolific author in the fields of sports marketing, sponsorship, and innovation, with over a hundred expert articles published. Among his notable projects are comprehensive analyses and sports marketing initiatives for the MOL Hungarian Cup, the Hungarian Volleyball Federation, and the Hungarian Basketball Federation, where he played a key role in professional coordination.
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15:20-16:40: SPORTMARKETING SECTION - NOVOPAYMENT HallWith no marketing even the results will not be in focus - ROUND TABLE
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